Artwork – opinions please

Hi all,

We are starting to think about artwork for the film, and would love to hear your opinions.  Below are a few comps (roughs) of possible directions.  What we would like to know is if any of them leap out at you.  Obviously the response we are looking for is ‘mmmm, that looks interesting, I want to see that!’.

The artwork will end up being used in many formats – posters, DVD cover, press pack covers, etc.  As we are all inundated on a daily basis with images, we hope to find something that catches the eye and is intriguing enough to look at.

You can reply in this thread, on facebook (facebook fan page), twitter ( or email (please change AT to @).  All opinions are valid and we would be grateful for any feedback.

Comps below (in no particular order) – click on them to make them bigger.


17 thoughts on “Artwork – opinions please

  1. The blue one really grabbed my attention. I also like the darker brown one in the top left-hand corner, but in my mind it’s a bit Orwell-esque …

  2. Really like the blue one, too. It brings the photograph in the bottom right-hand corner to mind, but is much more evocative.

  3. I also like the blue version, it reminds me somewhat of the plaque from the pioneer spacecraft; very elegant sci-fi. That said i do like photos, especially warranted when Dimensions is so beautiful shot.

  4. Prefer the photo on the lawn, as it tells it as it is, the others although good, make think of more modern sci-fi as they seem more “digital” this might miss lead the casual observer. The lawn photo also grabs the attention and imagination, makes you wonder what he is up to, I would have to stop and look.

  5. The ones that for me personally create the most ‘mmmm, that looks interesting, I want to see that!’ are number 4 and number 6. I think because they have actual stills and visuals from the film incorporated in their design that show the film’s great production design, cinematography and introduces great characters. That is what would personally attract me. But that’s just me!

  6. All of them look great, they all appear to me very compelling and special designs. However, you asked for a more thorough opinion, here is mine.
    The blue and the orange or beige with Cambridge writing in it, looks very interesting, but it might call the attention of people who might be interested in anything to do with Cambridge. More of a limited audience or spectator. Maybe!

    The green one with photos looks more generic and colourful. Is already introducing some of the characters, showing that it is a film based on a decision making including these people. But, what would they do and who are they, might be the question of the first time viewer. Very absorbing.

    The one with the trees in it, is very eye catching. It makes me wonder, what is a man doing in the middle of such a place and also my favourite actors are in it, “the chickens” ohhhh wait, where is Harry?
    Seeing Henry in that photograph makes perfectly clear that he is in the middle of taking a hard decision!!! The trees offers a relaxing environment, but at the same time it appears as if Henry is trapped in a world bigger than him.
    All the best with your decision! :)

  7. 6 is definitely a strong image to use, it shows a challenge for the main character. I think with the film stills composed below or around the lawn image, it would bring the poster together nicely.

  8. The photo on the lawn. (Reminds me a little bit the Pink Floyd visuals :-)

  9. Out of them all, I prefer the photo on the lawn, but whilst they’re all quite striking graphics, for me, they look like book covers, not film posters. The two media are very different, serve different functions and operate in different ways. I think you should save these for the print media forms (so yes, the DVD and book!) but really think hard about your film target audience.
    Nothing apart from the small print with the actors’ names tells me it’s a film and in poster form, a glance is all you’ll get. Nuvia’s analysis is lovely 😀 but comes with a certain insight already into the story, the characters and quite some symbolism. Joe Bloggs is going to look at it and go “huh – it’s a bloke standing on his lawn”. I’m not convinced that that’s enough to get him into the cinema.
    I also think the film’s tag-line is under-utilised and not expressed in the graphics. It’s powerful and intriguing, so use its imagery!
    Apologies if this critique sounds harsh, but I don’t think you’ve quite hit the mark on the posters yet for the general public. I’m sold, that’s a given! ;-D

  10. I think I’m with Lydia on this one. The blue image is very striking but it doesn’t scream film to me. The photo on the lawn is a great, strong image but I’m not convinced it is quite enough to draw people in. I guess it depends on what purpose your using the posters for, if it’s to attract the public and sales and distribution then personally I think you need to play up the great production values you have and the romantic element of the film. Perhaps at the moment it’s favoring more the scientific aspect a bit too much which may come across as too abstract. In my opinion you want a poster that not only is very clear that this a movie but that is also reflective of the kind of experience that the audience can expect with the film and why they might enjoy it. The main draw of the film is the journey Stephen goes on for love isn’t it? That’s something that people can absolutely get behind and become intrigued by. So for me it’s about getting the balance right between the romance and the scientific aspect which I’m not sure you’ve quite nailed yet. But feel free to disagree!

  11. Interesting comments – please keep them coming. It’s so tricky to know what people will gravitate towards.

    I think part of the problem is the vast majority of film posters are interchangeable (group shot, cgi backdrop etc), so anything that isn’t that doesn’t feel ‘film’. I also think that not having billing block, pull quotes etc (i.e. all the things that would be added to any artwork that ends up as a poster) might make the comps seem less ‘film’. You are so used to seeing these elements – and these things tip off that it is a film.

    What is interesting is how vintage posters were a lot more varied in style then we see these days. So, for us it is a matter of finding the right balance – and your opinions help!


  12. Hey Ant

    According to the Sarah (who has read the script), the bottom right seems to be by far the most representative of the flavour of the narrative. It also has the bonus of seemingly appealiing to a more mainstream audience. The others, by contrast, are quite sci-fi, and I do agree with Lydia that they look like book covers, albeit nice ones.

    Good luck

  13. The lawn one is my favourite as I prefer to see something from the actual film, the picture is great but the poster feels a bit flat because of the black on top and bottom, I’d prefer to see that image but incorporated into a glossier design.

    For other purposes, design-wise I much prefer the blue one but I’d worry that a potential viewer could be turned off by it because they won’t have anything to relate to. If you are going to go with that kind of design, I think you’re narrowing down considerably who your audience will be…and we don’t want that!

    If the film was coming from an extremely well known director/actor (and I’m talking Spielberg/Hanks here), then you could be more stylised with your marketing materials because folk only need see the names to make their decision.

    I’m afraid I’m really not getting the image used in the designs, now I haven’t read the script but I do have an idea of what the film is about and that image confuses me and for me to watch the film based on any of those posters, I would’ve needed to hear from a great number of people that the film is brilliant (which I’m sure it is:).

    It actually brings to mind Hitchcock to me, the Vertigo poster is a snazzy design as well isn’t it, but that film had Hitchcock, Novak and Jimmy Stewart listed on the poster and people knew what to expect of that bunch. I know I seem to mention Moon a lot too, but that poster uses a bit of both, image of Sam Rockwell with groovy design. But again, that film had well known actor, pop star’s son and pop star’s wife to help get the word out.

    I haven’t read the other comments here on purpose so apologies if I’m repeating anything that others have said.

    Hope this is helpful and not annoying x

  14. Hi Guys,

    Definitely the one of him standing on the lawn………Looks great!!!! It immediately touches me with the question of what is he doing and why is he there????? And I must find out.

    So looking forward to seeing the movie!!!

  15. I liked the one with the lawn best. I liked the other ones but they reminded me of school text books which I don’t think would attract the attention of people in the same way. And people like see things from the actual film. :)
    Good luck

  16. Hi Ant and Sloane. I think you need to think a bit more theatrically when doing the design for the poster. Whereas they’re graphically great, the ones here remind me more of posters for exhibitions on mining or lectures on physics, and to be honest I’m not really excited about the prospect of that :-) You really need to grab the audience’s attention and tell them something about your film, show them the drama, get them excited about your idea by showing them stuff from the workshop or something like that. Hope that’s useful. Chris

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>